Why VeracityHub Exists
VeracityHub was created to address the growing gap between how consumer data is collected — and how responsibly it should be used.
The Reality Behind Digital Data
Founder Danny Greeson launched his first company, i-install, in 1997, with a vision to create a marketplace where consumers could easily compare prices from local businesses for services like insurance, home repair, and education. The model was innovative, but the challenge quickly became apparent: connecting consumers to businesses effectively. When consumers were engaged, eQuoto flourished. But when consumers were reluctant, the system faltered. The key insight emerged: genuine engagement drives better business outcomes.
When consumers have a good experience, businesses have better outcomes.
A System That Rewards Bad Behavior
The digital ecosystem has evolved to prioritize volume over integrity. Unscrupulous actors exploit loopholes, using automated bots and reselling old or fabricated data to generate customer engagement. This creates a systemic problem where the incentive structure rewards quantity, even if the quality is abysmal. This lack of verification not only wastes resources but also harms consumers with unwanted contact.
- Customers paid for records that never represented real people
- Upstream affiliates were rewarded for volume, not integrity
- Invalid phone numbers were dialed repeatedly
- Consumers were harassed by unwanted calls and texts
The Cost of Ignoring Reality
The consequences of a broken digital ecosystem are far-reaching, impacting businesses, telecommunication carriers, and consumers alike. Operating with unverified data contributes to significant financial losses, reputational damage, and increased regulatory scrutiny. It’s a costly cycle that undermines trust and efficiency across the board.
- Carrier reputation damage from dialing invalid numbers
- Calls and texts blocked by carrier algorithms
- Increased TCPA and regulatory exposure
- Growing class action risk
Why VeracityHub Was Built
VeracityHub was created to stop bad behavior at the point of data collection, ensuring that every customer is verified and represents a real and engaged. By integrating robust verification tools at the earliest stage, we empower businesses to build trust, reduce waste, and operate with integrity. Our platform ensures that only high-quality, actionable data enters your CRM, transforming customer acquisition into a reliable and ethical process.
- Verify phone numbers before customer contact
- Confirm identity before routing or qualification
- Detect bots and scripted submissions
- Reduce harm to consumers and businesses
Operate in Reality
Verification should come before engagement, not after. We believe in a world where businesses only connect with real, interested consumers, and consumers are protected from unsolicited contact. VeracityHub ensures that every interaction is built on a foundation of trust and verifiable data, creating better experiences for everyone involved.