Case Study: FTP Verification Cleaned a Large CRM and Reduced Wasted Outreach
The Problem: The CRM Became a Graveyard of Bad Numbers
A direct-to-consumer organization had accumulated a large CRM database over time. It included:
- old submissions
- past marketing campaigns
- partner and affiliate traffic
- resold or recycled records
- outdated phone numbers
Outbound teams were seeing declining performance:
- lower pickup rates
- more disconnected numbers
- more wasted dialing time
- declining SMS deliverability
They needed to clean the data without rebuilding the entire system.
Why This Was Difficult
Manually validating millions of records isn’t realistic.
And cleaning a CRM isn’t a one-time task — new data is constantly flowing in.
They needed:
- a batch process
- automated scheduling
- repeatable scrubs
- structured output files
- and clear reporting
The VeracityHub Solution: FTP-Based Batch Verification
The client implemented VeracityHub FTP verification, allowing them to push files on a schedule and receive verified results back in return files.
They used:
- Number Status checks to flag invalid/disconnected numbers
- optional line type detection to identify VoIP-heavy segments
- results fields to categorize records as Good/Bad/Unknown
- automated file processing so no manual work was required
The output returned with:
- validation status flags
- line type indicators
- carrier info (where applicable)
- clear decision fields for suppression or routing
Results: Cleaner Outreach and Higher Efficiency
After implementation:
- invalid records were suppressed
- dialing efficiency improved
- SMS performance improved
- rep time was focused on reachable consumers
- CRM reports reflected reality
- ongoing scrubs prevented future decay
Instead of reacting to bad performance, the organization built a predictable maintenance process.
Why This Matters
Most organizations assume CRMs naturally degrade. They do — unless you actively validate.
FTP verification turned CRM hygiene into an automated workflow instead of a painful manual initiative.
Key Takeaway
Your CRM quality determines your outreach performance.
VeracityHub made CRM cleanup repeatable, automated, and measurable.
If your CRM contains years of accumulated phone numbers, VeracityHub can help you validate and clean data automatically through FTP.
