The Problem: The CRM Became a Graveyard of Bad Numbers A direct-to-consumer organization had accumulated a large CRM database over time. It included: Outbound teams were seeing declining performance: They needed to clean the data without rebuilding the entire system. Why This Was Difficult Manually validating millions of records isn’t realistic. And cleaning a CRM […]
Case Study: Identity Verify + Seen-Before Signals Stopped Recycled Leads Before They Entered the CRM
The Problem: Leads Look New — Until You Realize You’ve Seen Them 12 Times A lead-buying organization was purchasing consumer leads from multiple upstream sources. Over time, performance began to decline even though lead volume remained consistent. The buyer suspected what many buyers face: The result: Why This Was Hard to Catch The recycling wasn’t […]
Case Study: Number Status Reduced Carrier Blocking Risk and Improved Contact Rates
The Problem: Bad Numbers Don’t Just Waste Spend — They Hurt Deliverability A contact-center-driven organization was running outbound calls and SMS follow-up at high volume. Like many teams, they assumed bad numbers were merely an efficiency issue. But they began seeing warning signals: The core issue wasn’t just “bad leads.” It was carrier reputation damage […]
Case Study: OTP + Reverse Lookup Validation Enabled Safer Soft Pulls in a High-Risk Funnel
The Problem: Sensitive Data Requires Real Identity A VeracityHub customer operating a high-intent consumer funnel needed to confirm a simple but critical thing: Is this person real, and is this request truly authorized? They were planning to run a soft credit pull as part of their qualification workflow. Even though a soft pull does not […]