We had a great showing in Las Vegas! Denis Aleksandrov and I kept busy at the meet market where we saw a number of current partners and prospective clients. Busy days of meetings and great market insights throughout the show. Our new OTP verification product was teased with a great response. We’ll publish the new […]
The Problem: The CRM Became a Graveyard of Bad Numbers A direct-to-consumer organization had accumulated a large CRM database over time. It included: Outbound teams were seeing declining performance: They needed to clean the data without rebuilding the entire system. Why This Was Difficult Manually validating millions of records isn’t realistic. And cleaning a CRM […]
The Problem: Leads Look New — Until You Realize You’ve Seen Them 12 Times A lead-buying organization was purchasing consumer leads from multiple upstream sources. Over time, performance began to decline even though lead volume remained consistent. The buyer suspected what many buyers face: The result: Why This Was Hard to Catch The recycling wasn’t […]
The Problem: Bad Numbers Don’t Just Waste Spend — They Hurt Deliverability A contact-center-driven organization was running outbound calls and SMS follow-up at high volume. Like many teams, they assumed bad numbers were merely an efficiency issue. But they began seeing warning signals: The core issue wasn’t just “bad leads.” It was carrier reputation damage […]
The Problem: Sensitive Data Requires Real Identity A VeracityHub customer operating a high-intent consumer funnel needed to confirm a simple but critical thing: Is this person real, and is this request truly authorized? They were planning to run a soft credit pull as part of their qualification workflow. Even though a soft pull does not […]
The Problem: Paying for Calls That Could Never Convert A debt relief call buyer was purchasing inbound calls from third-party publishers and paying on a duration-based model. The buyer’s debt settlement reps were spending nearly 10 minutes on calls only to discover the consumer did not have enough debt to qualify. This created a costly […]
Bad customers in disguise If you run webforms, customer engagment campaigns, outbound calling, or SMS follow-up, you’ve seen it: A customer comes in. It looks good at first glance. The name is clean, the zip code matches, maybe even the email seems legitimate. Then your agents call it… and it goes nowhere. Or it rings […]
We are sick and tired of seeing good companies pay for bad data.
