Case Study: Identity Verify + Seen-Before Signals Stopped Recycled Leads Before They Entered the CRM
The Problem: Leads Look New — Until You Realize You’ve Seen Them 12 Times
A lead-buying organization was purchasing consumer leads from multiple upstream sources. Over time, performance began to decline even though lead volume remained consistent.
The buyer suspected what many buyers face:
- recycled leads being resold as “new”
- duplicated submissions across publishers
- stale consumers being reintroduced into the funnel
- repeated form fills from the same identities
The result:
- lower conversion rates
- rising CPA
- heavier rep fatigue
- inflated acquisition spend
Why This Was Hard to Catch
The recycling wasn’t obvious.
Publishers often changed small details:
- slight name variations
- modified email formats
- different timestamps
- different IPs
- different source IDs
But the core identity signals were often the same.
The buyer needed a way to identify repeat identities across time and across sources.
The VeracityHub Solution: Identity Verify + Network-Level Seen-Before Signals
The organization implemented VeracityHub Identity Verify, combined with VeracityHub’s Seen-Before / Lead Freshness signal, which tracks privacy-safe hashed identifiers across the network.
For every lead, they received:
- phone-to-person match outcomes
- confidence signals
- a Seen-Before flag
- Seen count in last 7 days
- Seen count in last 30 days
- first seen and last seen timestamps
This allowed the buyer to:
- suppress duplicates automatically
- price traffic correctly
- reduce spend on recycled sources
- protect their CRM from repeated records
Results: Better Lead Freshness and Stronger Buyer Control
After implementation:
- recycled leads were filtered before routing
- publisher performance became measurable and enforceable
- rep time focused on genuinely new consumers
- conversion rates improved due to higher freshness
- the buyer reduced spend on sources with high repeat patterns
Why This Matters
“Recycled leads” are one of the most expensive forms of waste because they appear legitimate until you realize they’ve already been sold repeatedly.
Seen-Before signals give buyers a way to:
âś… enforce quality
âś… hold sources accountable
âś… protect conversion performance
Key Takeaway
Identity verification is valuable — but identity freshness is what protects performance.
VeracityHub helps buyers detect recycled submissions before they become wasted spend.
If you buy leads and suspect recycling, VeracityHub can help you detect repeat identities across time and across sources.
