The Founder’s Story: Why We Built VeracityHub

For the past 20 years, I’ve worked in one of the most misunderstood — and most rapidly evolving — corners of the performance marketing world: the intersection of data, calls, consumer intent, and qualification.

I’ve seen the highs:

• real consumer breakthroughs,
• breakthrough campaigns,
• publishers and partners who innovate fearlessly, and
• ecosystems that hum when everything is aligned.

I’ve also seen the lows:

• bad data that cascades into lost revenue,
• fake or unreachable phone numbers killing conversion rates,
• compliance risks increasing year after year,
• and verification tools that were either outdated, overpriced, or simply unreliable.

And after two decades in the trenches, one truth became impossible to ignore:

We didn’t just need more tools in this industry — we needed better ones.
Ones built by people who actually understand the industry.

That’s where VeracityHub began.

The Pain I Saw Every Day

If you’ve ever run a call flow, scaled a direct response campaign, onboarded a new partner, or tried to clean up a CRM full of questionable data, you know the experience:

• Numbers that look valid on the surface but fail when dialed
• Leads that slip through because identity checks were shallow
• High-friction verification processes that kill conversions
• API pricing structures designed for enterprise, not real operators
• Tools built for a world that no longer exists

The industry was relying on yesterday’s verification standards for today’s challenges — and the gap kept widening.

It wasn’t sustainable.
It wasn’t scalable.
It definitely wasn’t good for consumers or partners.

The ecosystem needed a new foundation, not more patchwork.

The Moment Everything Clicked

At some point, after too many conversations that started with “We’re losing too much on bad numbers” or “We need something better than what’s out there,” the vision became clear:

Verification deserved to be unified.
Accessible.
Transparent.
Fast.
And built for the modern performance world, not the legacy enterprise world.

I knew we could build something that:

• validated phone numbers with real intelligence
• offered clean and simple soft credit checks
• simplified identity verification
• fit into ANY workflow — API, JS snippet, uploads, FTP, you name it
• and gave operators the clarity they’ve always needed

So we got to work.

Building VeracityHub the Right Way

We didn’t want to create another layer of complexity.
We wanted to remove complexity.

Every feature was designed with real-world operators in mind:

• If a developer needed it to be fast — we made it fast.
• If a call center needed it to be lightweight — we made it lightweight.
• If a compliance officer needed it to be reliable — we made it reliable.
• If a marketer needed it to be accessible — we made it accessible.
• If pricing needed to make sense — we eliminated the enterprise bloating.

VeracityHub was built with the mindset of people who use these tools every single day. Because… well… we ARE those people.

And thanks to decades of relationships across Ringba, TrackDrive, Convoso, Retriever, CallTools, ViciDial, and many more, we had a deep understanding of how verification should work — not in theory, but in practice.

What I Want for This Industry

I want a world where:

• Businesses know if a number is trustworthy before they spend a dollar.
• Consumers have smoother experiences and less friction at every step.
• Data quality becomes a competitive advantage instead of a constant battle.
• Verification isn’t a barrier — it’s a superpower.

VeracityHub is our contribution to that world.

It’s not a startup gimmick.
It’s not a quick build.
It’s not a repackaged version of existing tools.

It’s a platform built from the ground up to restore trust in every interaction.

Where We Go From Here

Launching VeracityHub is the first step.
Improving it every week, based on real feedback, is the mission.

There’s so much more ahead:

• Smarter scoring
• More data sources
• New integrations
• Advanced fraud profiling
• Custom workflows
• And tools designed specifically for the lead gen and call ecosystem

We’re just getting started — and that’s the exciting part.

If you’ve ever felt the pain of bad data, broken verification workflows, or outdated tools, I built VeracityHub for you.

Welcome to the new standard of truth.
Welcome to VeracityHub.

— Daniel Greeson, Founder